Context
Halo, an essential oils brand, needed a soothing digital presence to reflect the purity and wellness benefits of its products, while integrating seamless mobile payment for its Rwandan audience.
Details
Time Frame:
Nov 23 – Dec 24
Role:
UI/UX Designer, Brand Strategist
Involvement:
Web Design, Branding, E-commerce Integration
Overview
We worked with Halo to create a calming, minimalist brand identity and e-commerce platform that aligns with the natural essence of its essential oils and simplifies the shopping experience.
Challenge
Developing a digital identity that conveys both trust and wellness, while integrating local mobile payment options like MTN MoMo.
Solution
- Designed a clean, airy website with product storytelling at the center.
- Integrated MTN MoMo payment option using code 000045.
- Developed a product showcase system with a focus on benefits and usage guidance.
- Crafted branding and packaging that reflects nature and serenity.
Results
A highly accessible and visually calming digital storefront that increased customer trust and simplified local purchases with mobile payments.