Context
Footprints @ Kinigi Lodge needed an inviting digital presence to showcase its serene and luxurious eco-lodge experience.
Details
Time Frame:
Dec 24 – Feb 25
Role:
UI/UX Designer, Usability Researcher
Involvement:
Web Design, Branding
Overview
We worked on positioning SFB Transport LLC as an industry leader with a streamlined digital experience that enhances customer engagement.
Challenge
Differentiating the brand in a competitive logistics industry while maintaining a professional yet approachable image.
Solution
- Designed an intuitive website with real-time tracking features.
- Optimized UX for better customer interaction.
- Created a brand narrative that conveys trust and efficiency.
- Developed a branding strategy that reinforces reliability.
Results
Enhanced digital visibility, improved customer engagement, and a more efficient user experience for logistics tracking.